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Hiring experts brought results

“My job is to make my boss look good, and when SecureWorks hired Netconcepts for SEO I expected them to make me look good - and they definitely did.”

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How to Build Links and PageRank - Part 1

November 2nd, 2004

by Stephan Spencer

Links are important to Google, Yahoo and MSN in determining where your site is placed within the search results. The more links, the better you will do.

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How to Build Links and PageRank - Part 2

November 2nd, 2004

by Stephan Spencer

There is a tactic called Google bombing whereby linking to a site with particular words in the link text can get a site highly ranked for those keywords in the search engines, including Google, Yahoo! and MSN. One of the most famous Google bombs was George W. Bush’s biography page …

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How To Write For Search Engines

November 1st, 2004

by Stephan Spencer

In order to start writing for maximum search engine visibility, you need to start thinking like a search engine.

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Choosing an SEO Vendor

November 1st, 2004

by Stephan Spencer

SEO vendors shouldn’t be judged on “gut feel”. Effectively separating the wheat from the chaff requires that objective rather than subjective criteria be used.

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Optimizing Your Content For Search Engines

November 1st, 2004

by Stephan Spencer

Every page of your site has its own unique “song” so the goal is to make each page “sing” for its own unique keyword focus. Each page should have one, maybe two, but certainly no more than three keyword foci.

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Keyword Research

November 1st, 2004

If you target the wrong keywords all your efforts in search engine optimization will be in vain. The right keywords are not only the ones relevant to your business but are also popular with searchers.

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Optimizing Dynamic Sites

November 1st, 2004

by Stephan Spencer

Search engines tend to have problems fully indexing dynamic websites (in other words, sites that are hooked up to a database of content). The kinds of sites that search engines have the biggest trouble with are ones that have overly complex URL structures, including…

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Optimizing Your HTML

November 1st, 2004

by Stephan Spencer

SEO can be broken into two distinct areas - “on-page” factors and “off-page” factors. On-page factors include anything that you can affect on the page itself, such as the title tag, body copy, H1 heading tags, image ‘alt’ attributes etc. Off-page factors encompass things that influence rankings but are not on the page itself …

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Best and Worst Practices in Search Engine Marketing (Part 2)

October 26th, 2004

by Stephan Spencer

Originally published in MarketingProfs

Partially indexed, poorly ranked, penalized and possibly banned: such is the unpleasant fate of a Web site that’s not duly optimized for the search engines.

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